*not by people who'll never book.
SEO for dental and aesthetics clinics, and private medical clinics too, measured in booked consultations, not rankings screenshots. We make you easier to find on Google, and easier to recommend when patients ask ChatGPT or Google's AI. Technical fixes, treatment pages that answer real questions, local search for every site, and content your clinicians are happy to put their name to.
Answer engine optimisation (AEO) is making a clinic easy for ChatGPT, Perplexity and Google's AI Overviews to name and quote. It builds on SEO: crawlable pages, answer-first treatment content, consistent clinic details everywhere, structured data and reviews. We include it in every SEO plan.
Illustrative
Speed, mobile, indexing, redirects, schema and site structure. The boring bits that quietly hold good pages back.
One strong page per treatment, with a from-price, what to expect, recovery, FAQs and a clear way to book. Written for patients first, search engines second.
Google Business Profile, location pages for every site, reviews and local listings, so you show up when someone searches near them.
A steady run of articles answering what patients ask before they book. Reviewed by your clinicians before anything goes live.
Copy checked against the CAP Code, GDC and GMC guidance. No promoting prescription-only medicines, no misleading before-and-afters, no made-up claims.
Monthly reporting that follows organic visitors through to enquiries and booked consultations, so you can see what SEO is actually worth.
Before Second Opinion, Eugene ran Ignite Online, a web design and SEO studio. These projects were outside healthcare, but the job is the same: get found by the right people, then make it easy for them to say yes.
New brand, website and SEO, plus a monthly blog on event styling written around what customers actually searched for. Over the years we worked together the business grew from A$200k to A$1.8m; plenty drove that, and search and content were part of it.
Rebrand and new website with keyword research, page structure and on-page SEO built in from the start, not bolted on after launch.
Brand, copy and an online hire shop structured around the searches couples actually make.
What you rank for now, what your competitors rank for, the technical issues holding you back and the treatment searches you're missing. Part of the audit.
Technical fixes first, then the treatment and location pages with the most demand behind them. Quick wins before slow burns.
New content, local SEO and reporting every month, on a monthly SEO plan or as part of the growth retainer. If something isn't moving, we change it.
The SEO health check is part of the website audit, and every SEO plan has a from-price on our prices page. If the problem is enquiries rather than rankings, start with three places a clinic website leaks patients.
More patients now ask ChatGPT, Perplexity or Google's AI Overviews which clinic to choose. Those answers are built on the same foundations as SEO, plus a few things most clinics haven't done yet. We call it answer engine optimisation, or AEO, and it's part of every SEO plan.
Eugene has done this in-house. At a private clinic group, he worked on getting the clinic named in ChatGPT and Google's AI answers, and new patients told reception that's where they'd found it. Nobody can promise an AI tool will name you. We can make you a lot easier to name.
Mostly it builds on SEO. AI tools lean on search results, so a site that isn't crawlable, trusted and well structured rarely gets recommended. AEO adds answer-first content, consistent details about your clinic everywhere it's listed, and more reviews and third-party mentions. We do both together.
Technical fixes and better treatment pages can help within weeks. Content and local SEO usually take three to six months to build. We'll tell you what to expect for your market at the start, and report on it monthly.
No, and be wary of anyone who does. Nobody controls Google. We guarantee the work: what we'll do, when, and how we'll measure it.
Yes. Content is written to the CAP Code and GDC or GMC guidance, avoids promoting prescription-only medicines, and is signed off by your clinicians before it's published.
Yes. The audit works well as a second opinion on their work, and you can hand the findings straight to them.
A quick SEO health check is part of the website audit. SEO and AI search foundations start from £2,500 one-off, then ongoing work from £1,250 a month, with a three-month minimum. An SEO migration, when you change website, is from £3,500. Prices exclude VAT.
*it's the honest one.
A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.
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