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For dental clinics

Dental clinic marketing, from click to chair*

*and every step your coordinators take in between.

Websites, enquiry follow-up and SEO for private dental clinics. We look at the whole journey for Invisalign, implants, composite bonding and whitening: the treatment page, the form, the first reply, the consultation and the treatment plan. Then we fix the bits where patients quietly drift off.

An implant enquiry, done properly
Mon 19:42Enquiry from the implants page, logged with its source
Mon 19:43WhatsApp and email reply with a from-price and a booking link
Tue 09:05Coordinator calls, with the enquiry in front of them
Tue 09:12Consultation booked in your practice system
Day 7Plan follow-up, using the finance wording your lender has approved

Illustrative

Where clinics like yours leak

Plenty of enquiries. ​Fewer consultations.

Treatment pages

Price on consultation.

Patients comparing clear aligners or implants want a from-price, what happens at the first appointment and how finance works. Pages that hide all three send them to the practice that doesn't.

Coordinators

The slow first reply.

Enquiries land in the evening and at weekends. By the time a coordinator calls back, the patient has booked elsewhere or gone quiet. Not anyone's fault, just nobody's job.

Reporting

Consultation to treatment, unknown.

The ads report shows clicks. Your practice system shows appointments. Nothing joins them up, so nobody can say which channel brings patients who go ahead with treatment.

What we do for you

Built for dental. ​Priced on the page.

Diagnose

The audit.

A timed test enquiry, a recorded walkthrough of your site and the ten fixes worth the most for your treatments, in order. £1,500 per site.

More about the audit
Treatment pages

Websites and page sprints.

Pages for clear aligners, implants, bonding and whitening with a from-price, what to expect, finance and FAQs. Sprints from £2,500, full websites from £6,500.

More about websites
Enquiries

HubSpot for your coordinators.

Every enquiry logged with its source, a clear pipeline and call tasks with an owner. We map how HubSpot sits alongside your practice system, whether that's Dentally, SOE or R4, so the record of care stays where it is.

More about enquiry systems
Follow-up

WhatsApp and email, by treatment.

Instant replies, consultation reminders, no-show recovery and treatment plan follow-up. Sent only to patients who opted in, and stopped the moment someone replies.

More about patient automation
Search

SEO and AI search.

Found for the treatment searches near each practice, on Google and in AI answers, with content your dentists are happy to sign off.

More about SEO
Prices

Every price, in writing.

Published prices for the audit, sprints and websites, and a fixed quote for everything else before anything starts. Software is billed to your practice, so you own every account.

See all prices
Compliance and data

Your name's on the register. ​We write like it.

Dental advertising sits under the GDC's guidance and the CAP Code. We write and check copy against both, and your dentists sign off anything clinical before it goes live.

Copy checked against GDC guidance and the CAP Code
Brand names such as Invisalign used carefully, with clear aligners as the plain-English term
Finance pages that use your lender's approved wording, because promoting dental finance is FCA-regulated
Before-and-after photos only with written patient consent, and never retouched
Clear from-prices and what's included, so nothing on the page misleads
A data processing agreement available, with clinical notes kept in your practice system, not HubSpot
Questions

Fair questions.

Does HubSpot replace Dentally, SOE or R4?+

No. Your practice system stays the record of care and the diary. We map how HubSpot sits alongside it, agree which updates happen automatically and which your coordinators make, and keep clinical notes out of HubSpot.

Can you write Invisalign and implant pages within the rules?+

Yes. Copy is written to GDC guidance and the CAP Code, avoids promising results, explains risks and alternatives where they matter, and is signed off by your dentists before it's published.

We already have a dental marketing agency. Can you help?+

Yes. The audit works well as a second opinion on their work. You can hand the findings straight to them, or we can fix the parts they don't cover, such as enquiry follow-up and tracking.

Who owns the website and accounts?+

You do. Webflow, HubSpot, the WhatsApp number and analytics are set up in your practice's name and billed to you. If we part ways, everything stays with you.

Where should a single practice start?+

With the free self-check, then the audit. It shows which treatment pages and follow-up gaps are worth fixing first, and the fee is credited against a build booked within 90 days.

Get a second opinion*

*it's the honest one.

A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.

Book a free call