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For clinic groups

Websites and enquiry systems for clinic groups*

*one brand, every site, no blind spots.

For groups with two or more dental, aesthetics or medical clinics. A shared treatment library, a location page for every site, enquiries routed to the right team, and reporting by site and channel. We work alongside your central marketing team and existing agency, not instead of them.

One enquiry, routed by site
08:31Enquiry from a location page, tagged with its site and source
08:31Instant reply from that clinic, with its address and team
08:32Call task lands with that site's coordinator, not a shared inbox
10:15Consultation booked and logged against the site
MonthlyReport by site and channel, in the same format for every clinic

Illustrative

Where groups like yours leak

Every site. ​A different way of doing things.

Routing

The shared inbox.

Enquiries for every clinic land in one place, and the right coordinator sees them late or not at all. A patient who asked about one site hears back from another.

Content

The same treatment, written five ways.

Each site has its own version of each treatment page, with different prices, different claims and different levels of compliance. Hard to maintain, and harder to rank.

Reporting

Group totals, no site detail.

Head office sees overall enquiries, but not which site is slow to reply, which channel works where, or which location needs help first.

What we do for you

Built for groups. ​Quoted per brief.

Diagnose

A second opinion on your agency.

We test enquiries at every site, time the replies and check tracking by location. It works well as an independent second opinion on your agency's work, and they can act on the findings.

More about the audit
Websites

A shared treatment library.

One library of treatment pages used across every clinic, plus a location page for each site, set up for local search. Your team edits it all in Webflow.

More about websites
Enquiries

Enquiry routing by site.

HubSpot set up so every enquiry is tagged with its site and source, routed to that clinic's team and given a call task with an owner. We map how it sits alongside your practice systems.

More about enquiry systems
Follow-up

Follow-up that knows the site.

WhatsApp and email replies from the right clinic, with its address, team and opening hours, sent only to patients who opted in.

More about patient automation
Search

Local search for every location.

Google Business Profiles, location pages and reviews for each clinic, with reporting that shows search by site, not just for the group.

More about SEO
Group pricing

Group websites from £28,000.

Quoted per brief, based on the number of sites, treatment pages and integrations. You get a fixed price in writing before anything starts.

See all prices
Procurement and data

The boring bits, ​sorted up front.

Groups buy differently. Here's what we can put in writing before you commit, so your operations and procurement teams don't have to chase.

Contracts and every account in your group's name, not ours
A data processing agreement on request
Insurance details on request
Key-person cover through trusted specialists, with work documented so it can be picked up
Clear scope, dates and sign-off for each site, agreed before work starts
Copy checked against the CAP Code and GDC or GMC guidance for every site
Questions

Fair questions.

We already have an agency. Will you clash?+

No. We focus on what happens after the click: the website, enquiry handling, follow-up and tracking. The audit gives you an independent view of how the whole journey is working, and your agency can act on the findings.

How does reporting by site work?+

Every enquiry is tagged with its site and source in HubSpot, so you can see enquiries, replies and booked consultations for each clinic and channel in one format. Your practice systems stay the record of care.

What does a group project cost?+

A two-clinic website for one brand starts from £15,000. Group websites for three or more locations, or more than one brand, start from £28,000, plus £7,500 for each extra brand or subdomain and £1,250 for each extra location. You get a fixed quote in writing before anything starts. Prices exclude VAT.

You're one person. What if you're unavailable?+

Fair question. Key-person cover comes through trusted specialists, work is documented as we go, and every account sits in your group's name, so nothing is ever stuck with us.

Where should a group start?+

Usually with an audit across your sites, or the free self-check if you'd like a quick look first. It shows which locations, and which parts of the journey, to fix first.

Get a second opinion*

*it's the honest one.

A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.

Book a free call