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About

Hi, I'm Eugene*

*a second opinion from someone who's been on your side of the table.

I'm Eugene Guye, founder of Second Opinion Studio. I help private healthcare businesses turn their websites, marketing and technology into systems that deliver measurable commercial growth.

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Eugene Guye, founder of Second Opinion
AN HONEST SECOND OPINION *
12years in marketing
3years in-house at private clinic groups
21clinic websites built
250+projects delivered
The short version

Agency side. Clinic side. ​Now your side.

NowFounder, Second Opinion. Websites, enquiry systems and tracking for private dental, aesthetics and medical clinics.
In-houseHead of marketing at 21D Clinical, a UK private clinic group. Websites, HubSpot, tracking, paid media and the conversations with reception that nobody else was having.
AgencyFounder of Ignite Online, a Manchester web design agency building lead generation websites with SEO and CRM integration.
Before thatWeb, brand and digital marketing projects in Melbourne, the Gold Coast and Manchester, for businesses from event hire to a university.

See the sample audit, or read the latest insights.

My experience

Over a decade in marketing. The last stretch inside clinics.

I've spent over a decade working in digital marketing, growth strategy and technology, including senior in-house marketing roles within private healthcare.

  • Treatments

    Implants to aesthetics

    I've worked across everything from high-value dental implants and cosmetic dentistry to medical aesthetics and other specialist services.

  • Websites

    Led the builds

    I've led website development projects for private clinics, from the brief and structure to the build, booking journey and launch. 21 websites so far.

  • Patients

    Owned acquisition

    I've managed patient acquisition strategies across SEO, paid media and conversion, judged on booked consultations rather than clicks or traffic.

  • Systems

    Built the CRM

    I've implemented CRM systems, including HubSpot, so every enquiry is logged with its source, followed up properly and reported on.

  • Leadership

    Goals into plans

    I've worked with clinical directors to turn ambitious business goals into practical marketing strategies.

But my experience has taught me something important.

Generating more enquiries isn't always the answer. Sometimes the biggest opportunity is fixing what happens to the enquiries you're already getting.

Inside the clinic

I've seen how clinics really operate.

Working in-house has given me a perspective that's difficult to gain from the outside. I understand what happens between a patient clicking an advert and ultimately proceeding with treatment. Every step plays a part:

  • The advert
  • The website
  • The enquiry form
  • The CRM
  • The first phone call
  • The consultation
  • The follow-up

And I've seen how easily those individual parts can become disconnected.

  • Advertising

    Spend without sight

    A clinic might be investing thousands in advertising without properly understanding which campaigns generate treatment revenue.

  • Website

    Impressive, but hard to book

    A website might look impressive but make it unnecessarily difficult to book a consultation.

  • Reception

    Doing their best

    A busy reception team might be doing their best, but without the processes or technology needed to follow up every opportunity effectively.

These aren't always problems you solve by spending more money on marketing. Sometimes you need someone to look at the entire operation, challenge the assumptions and identify where things could work better.

That's why I created Second Opinion Studio.

The combination

Marketing, technology and commercial thinking. Together.

My background combines the strategic responsibilities of a head of marketing with hands-on technical experience.

With your director

Strategy

I'm as comfortable discussing growth strategy and patient acquisition with a clinic director…

+

In the tools

Hands-on

…as I am working in Webflow, configuring HubSpot, investigating conversion tracking or identifying friction in a booking journey.

WebflowHubSpotTrackingBooking journeys

That combination matters.

It means I don't just recommend improvements and leave someone else to figure out how they're implemented. I understand the technical work involved, the operational implications and the commercial outcomes we're trying to achieve.

My experience covers:

Website strategy and developmentSearch engine optimisationPaid mediaConversion rate optimisationCRM architectureMarketing automationAnalyticsPatient acquisition

More importantly, I understand how those disciplines need to work together.

Why Second Opinion

Why Second Opinion Studio?

I've never believed that every business needs a complete rebrand, a new website or a larger advertising budget. Sometimes they do. But before recommending a solution, I want to understand what's actually happening.

  • ?

    Where are your patients coming from?

  • ?

    Which treatments are generating profitable growth?

  • ?

    How many enquiries become consultations?

  • ?

    What happens to patients who don't book immediately?

  • ?

    How much visibility do you really have over your marketing investment?

It's difficult to make good commercial decisions when those questions don't have clear answers.

My approach starts by understanding the business, identifying the opportunities and establishing what will genuinely make a difference. That might mean:

Rebuilding your websiteImproving the one you haveRestructuring your CRMImproving how enquiries are handledAutomation to cut admin

The goal is never to sell you technology for the sake of it. It's to build a better-performing business.

How we work

House rules*

Prices on the pageYou own every accountNo made-up resultsThe finding firstYour team, trained

And if something isn't worth doing, we'll say so. Even when it would be easier to sell it to you.

Founder-led

You'll work directly with me.

Second Opinion Studio isn't built around layers of account managers or handing your project to someone you've never met.

  • Strategy to delivery

    I lead it

    I lead the strategy, remain closely involved in implementation and take responsibility for the quality of the work. There's no account manager in between: you speak to the person doing the work, from the first call through to launch.

  • Specialists

    The right people

    Where a project requires additional specialist expertise, I bring the right people into the process. But you still have one person who understands your business, your objectives and how the different pieces fit together.

  • Honesty

    I'll challenge ideas

    If I don't think you need a new website, I'll tell you. If your biggest problem is how your existing enquiries are handled, I'd rather help you fix that than persuade you to spend more money generating leads that never convert.

Good advice should be based on what your business needs, not what an agency wants to sell.

“You understood me and my brand and the team was able to translate what I wanted when I didn't know how to put it into words.”

Kim Jane

Let's find out what's holding your clinic back

Whether you're opening a new clinic, expanding into new treatments or trying to get more from an established business, I can help you look at your growth opportunities from a different perspective.

No unnecessary complexity. No marketing theatre. Just practical thinking, thoughtful implementation and a focus on commercial results.

Get a second opinion on your clinic's growth.

Book an introductory call

Get a second opinion*

*it's the honest one.

A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.

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