*imagine that.
A from-price on every service, and a fixed quote in writing for your clinic before anything starts. No discovery fee to find out what a discovery costs.
Good for: any clinic spending on ads, or wondering why enquiries don't turn into consultations.
Every website gets the full job: bespoke design, copy written for patients and search, a CMS your team can edit, and enquiry tracking from day one. The tiers differ by size, not quality, and each comes with a fixed quote in writing before anything starts.
From £6,500
For: single-site clinics with a handful of key treatments.
IncludedNot included: SEO migration from an existing site, photography, HubSpot enquiry system, patient automation, ongoing SEO.
From £9,500
For: clinics with a wide treatment menu, a bigger team or content plans.
Everything in Focused, plusNot included: SEO migration from an existing site, photography, HubSpot enquiry system, patient automation, ongoing SEO.
From £20,000
For: larger clinic brands, high-volume treatments, or a rebrand alongside the site.
Everything in Full, plusNot included: photography, HubSpot enquiry system, patient automation, ongoing SEO.
Payment in three stages: 40% to start, 30% at design sign-off, 30% at launch.
Good for: clinics with a second location, or one on the way.
Good for: groups with several locations, or several brands or service lines.
Good for: clinics with one or two big treatments that aren't pulling their weight.
Good for: clinics moving to a new website or platform who want to keep their rankings.
Good for: clinics getting enquiries but losing them before the consultation.
Good for: clinics getting enquiries that nobody has time to follow up by hand.
Good for: clinics that can't say which ads bring patients.
Good for: clinics with treatments patients search for, but can't find on Google or in AI answers.
Good for: clinics that want steady improvement, not a one-off project.
Good for: clinics that want the site looked after, without a full retainer.
All prices include VAT. Third-party licences, hosting and media costs are billed at cost. Running costs you'll pay directly: HubSpot, your WhatsApp provider and Webflow hosting are billed to your clinic, in your clinic's name, and we'll show you the costs before anything is switched on. Quoted work gets a fixed price in writing before anything starts. Ad spend is never included.
Website and enquiry system projects are paid in three stages, so you're never more than one stage ahead of work you've seen. You get the full schedule in writing before anything starts.
40%
Paid when you sign the proposal. It books your start date and covers discovery and design.
30%
Paid when you approve the design. If we haven't heard back within 10 working days, it becomes due anyway, so projects don't stall.
30%
Paid when the site goes live. If launch is held up on your side for more than 30 days, it's due then.
Example: a full clinic website at £9,500 is £3,800 to start, £2,850 at design sign-off and £2,850 at launch.
Two-clinic and group websites can be built in phases, each with its own three stages, so the cost is spread across the build.
The growth retainer, ongoing SEO and care plans are billed monthly, with the minimum terms shown above.
Every stage is invoiced by email with a due date, and paid by bank transfer. Need a different schedule? Ask on the call.
*it's the honest one.
A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.
Book a free call