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Free guide

Where does your website leak patients*

*a free, 29-page check for private clinics.

The clinic website leak check walks you through ten quick tests you can do yourself today, from the first five seconds on your homepage to how fast your team really replies. Tick the boxes, add up your leak score, and get a 30-day plan to fix the worst of it.

Ten tests, ten checklists and a leak score out of 100
A mystery-shopper script to time your own replies
A leak calculator to put a number on what it's costing you
A 30-day plan, written for clinic owners, not marketers
Get the guide

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Use your clinic or work email and we'll send the PDF straight away.

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One email with the guide, then a short series of tips, one leak at a time. Unsubscribe whenever you like. See our privacy policy.

From inside 21 websites

Three numbers worth pinning to the front desk.

2 to 5 minutes

The reply window that matters. Get back to a new enquiry that fast and you're still the clinic they're thinking about.

About 60%

Of enquiries never book, in my experience. That's rarely a lead problem. It's a reply and follow-up problem.

Up to two years

Most patients who book do so within a month. Some take up to two years from enquiry to chair, so follow-up has to be patient.

What's inside

Ten places clinic websites lose patients.

The first five seconds

Can a patient on a phone tell what you do, where you are and how to book before they scroll?

Treatment pages

Prices, patient questions and the words people actually search for.

The booking journey

How many taps from Google to a sent enquiry, and which form fields can go.

Speed

How to read Google's free speed test, and the three fixes that usually matter.

The reply test

A mystery-shopper script to find out how fast your clinic really replies. The one that hurts.

Follow-up

What happens to the enquiries that don't book first time, and how to keep them warm.

Tracking

Can you name which channel booked last month's consultations? And do you own your accounts?

Trust and compliance

Registration numbers, reviews, cookie consent and the advertising rules that trip clinics up.

Google Business Profile

What patients see before they ever reach your website, and how to tidy it up.

AI search

Does ChatGPT mention you when a patient asks for a clinic? The basics that help it to.

Questions

Before you download.

Is it really free?+

Yes. No trial, no catch. It's the same checklist I use at the start of a paid audit, written so you can do it yourself.

Why do you ask for a work email?+

The guide is written for people who run or market a clinic. A clinic email helps keep it that way, and it means any follow-up tips are relevant to your clinic.

Will someone call me?+

No sales calls. You'll get the guide and a short series of emails, one leak at a time. If you'd like to talk it through, you can book a free call whenever suits you.

Who is it for?+

Owners, practice managers and marketing leads at private dental, aesthetics and medical clinics in the UK. It works for single clinics and groups.

How long does it take?+

About an hour with your phone and a coffee, plus a day or two for the reply test. Ask whoever handles your enquiries to sit with you.

Get a second opinion*

*it's the honest one.

A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.

Book a free call