More booked consultations from your clinic website*
*a new one, designed, written and built to book. Or yours, fixed.
Webflow websites for dental, aesthetics and medical clinics, built so every enquiry gets answered, followed up and tracked to the booking. Based in Manchester, working UK-wide.
One website that books. Side effects may include a fuller diary.
E. GuyeWe stop you losing the ones you've already paid for.
Who you'll work with
Hi, I'm Eugene.
I spent three years as head of marketing inside UK private clinic groups and built 21 websites. I've been the one chasing missed enquiries and explaining the numbers to the board. Now I fix that for clinics like yours, and you deal with me directly.
Read my storyBeautiful website. Empty diary?
She enquired at 10:02. You called at 15:40.
Where do you think she booked?
Seven taps to book a consultation.
How many does yours take?
Can you prove any of it works?
Illustrative. Familiar, though?
Plenty of clicks. Not many consultations.
The money usually leaks between the enquiry and the booking: slow replies, forms that ask too much, and nobody checking which ads bring in patients. That's the bit we fix.
Find your leakIllustrative
New studio. Not new at this.
I've sat on the clinic side of the agency report. I know which numbers they leave out.
Eugene Guye
Founder, Second Opinion Studio. Former head of marketing, 21D Clinical.
“I set Eugene a mammoth task in completely making over our entire website. The results were just amazing and I couldn't be happier.”
Dee Adams
In-house
Head of marketing at 21D Clinical
Three years in-house at UK private clinic groups. Websites, HubSpot, tracking, paid media and the conversations with reception nobody else was having. Roles I held, not Second Opinion clients.
Websites
21 websites
From implants and cosmetic dentistry to aesthetics and private medical. The brief, the structure, the booking journey and the launch.
Systems
HubSpot, done properly
Every enquiry logged with its source, followed up and reported on. Connected to booking systems including Dentally and Semble.
Agency
250+ projects
Founder of Ignite Online, a Manchester agency. Websites, branding, HubSpot builds, apps, brochures, ads and creative, before Second Opinion.
You
You work with me
No account manager in the middle. And your website, domain and every account sit in your clinic's name, so nothing leaves with me.
“You understood me and my brand and the team was able to translate what I wanted when I didn't know how to put it into words.”
Kim Jane
Websites first. Everything that makes them work, after.
Start with the website. Add the bits that make it pay. Prices on the page, fixed quotes for the rest.
Clinic websites, built to book
Websites designed, written and built to book consultations, with treatment pages from £2,500. Then HubSpot, WhatsApp and email follow-up, SEO and tracking, so every enquiry gets followed up and you can see what works.
Websites from £6,500The website audit
A recorded walkthrough of your site, a scorecard and the ten fixes worth the most, in order. The fee is credited against a build booked within 90 days.
£1,500 per siteThe growth retainer
Monthly testing and fixes, with a one-page report that leads with the finding, not the vanity numbers.
From £1,500 a monthWhat happens to the 9:47pm enquiry? Here's ours.
Most clinics don't lose patients on the website. They lose them in the hours after it. This is what follow-up looks like once it's set up, and what it changes for your team.
9:47pm
She enquires
From the website, WhatsApp, an Instagram DM or a lead ad. Every route ends up in one list, with where she came from attached.
9:47pm
She hears back
An instant reply by email or WhatsApp, in your clinic's voice, saying what happens next. Not just “thanks for your enquiry”.
8:30am
Reception gets a task
One list, hottest first, with the treatment she asked about. No digging through three inboxes.
Day 2
A gentle nudge
Not booked yet? A short follow-up. Booked? It stops. Nobody gets chased after they've said yes.
Day 7 onwards
Not ready isn't no
Useful emails, not pressure, until she books or opts out. Some patients take months. You'll know who.
Three months later
She's due again
Top-up reminders, the next session in a course, a nudge when someone lapses. Repeat bookings that don't rely on anyone remembering.
Works alongside your booking system. Pabau connects to HubSpot natively, we've connected Dentally and Semble, and most others link up through Zapier or their API.
Three founding clinics. 30% off. One honest case study.
Second Opinion is new, so here's the deal. The first three clinics get 30% off their website. In return, we write up what happened, with real numbers, good or bad.
You get
30% off
Off your website build. Same scope, same care and a fixed price in writing, with 30% taken off.
We ask
Your numbers, shared
Permission to publish a case study with your enquiries and bookings before and after, plus a short testimonial if you're happy with it.
Places
Three. Then it closes.
Once three clinics have signed, the offer ends and prices go back to normal.
Your booking journey, marked up.
Coral marks what's costing you patients.
Audit not worth £1,500? You get every penny back.
Measured, not felt. Before we start, we agree your numbers: monthly enquiries, enquiry-to-consultation rate, consultation-to-treatment rate and average treatment value. We value every leak with them. If the total is under £1,500 a year, or you don't think the audit was worth the fee, tell us within 14 days of the walkthrough and you get the full fee back. Read the guarantee terms.
No hard sell. Just a plan.
Step one
Book a free call
30 minutes by video, or in person if you're in the North West. Pick a time that suits the clinic.
Step two
We talk numbers
Your enquiries, bookings and treatments. If you don't need a new website, I'll tell you.
Step three
A fixed price, in writing
What's included, what isn't and when it goes live. No “phase two” surprises.
Step four
You decide
No chasing and no pressure. If it's a yes, we book the kick-off. If it's not now, that's fine too.
Get a second opinion*
*it's the honest one.
A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.
Book a free call